RUUT

Accept payments online. Access your funds the next day

Start accepting online payments with next-day settlement, no hidden fees, and one simple rate for every card type.

0.79% + 9p
For your first3 months*

*Then 0.99% + 9p for all UK and non-UK cards.

RUUT

Accept payments online. Access your funds the next day

Start accepting online payments with next-day settlement, no hidden fees, and one simple rate for every card type.

0.79% + 9p
For your first3 months*

*Then 0.99% + 9p for all UK and non-UK cards.

Everything you need to accept payments

Next-Day Settlement

Access your funds the next business day and keep your cash flow moving.

No Hidden Fees

No refund fees, no chargeback fees, no settlement fees — just one simple fee.

One Rate for Every Card

Whether debit or credit, consumer or business, domestic or international — one simple rate for every card type.

Payment Links

Send secure payment links and get paid with just one click.

Easy Website Integration

Connect RUUT POS to your website with simple APIs, ready-made plugins and developer-friendly tools.

Human Touch

Real people support you from onboarding through every step — dedicated guidance whenever you need it.

Detailed Reporting

Monitor transactions, reports and payment activity from your RUUT app or the RUUT POS Panel — one clear dashboard.

Secure Infrastructure

PCI DSS-compliant infrastructure with built-in tokenisation and merchant-controlled 3DS authentication.

Fraud Prevention

24/7 fraud monitoring and risk tools that protect your business from suspicious activity — at no extra cost.

Everything you need to accept payments

Next-Day Settlement

Access your funds the next business day and keep your cash flow moving.

No Hidden Fees

No refund fees, no chargeback fees, no settlement fees — just one simple fee.

One Rate for Every Card

Whether debit or credit, consumer or business, domestic or international — one simple rate for every card type.

Payment Links

Send secure payment links and get paid with just one click.

Easy Website Integration

Connect RUUT POS to your website with simple APIs, ready-made plugins and developer-friendly tools.

Human Touch

Real people support you from onboarding through every step — dedicated guidance whenever you need it.

Detailed Reporting

Monitor transactions, reports and payment activity from your RUUT app or the RUUT POS Panel — one clear dashboard.

Secure Infrastructure

PCI DSS-compliant infrastructure with built-in tokenisation and merchant-controlled 3DS authentication.

Fraud Prevention

24/7 fraud monitoring and risk tools that protect your business from suspicious activity — at no extra cost.

Flexible payment methods for every business

Payment Links
Payment Links

Get paid with a simple link.

Create secure payment links and share them with customers in seconds — no developer needed.

  • Generate a link in seconds
  • Share by SMS, email, WhatsApp, or QR
  • Track opened & paid status in real time

Flexible payment methods for every business

Payment Links

Get paid with a simple link.

Create secure payment links and share them with customers in seconds — no developer needed.

  • Generate a link in seconds
  • Share by SMS, email, WhatsApp, or QR
  • Track opened & paid status in real time
Payment Links
RUUT POS Panel

Manage every payment from one place

Track transactions, manage refunds, review settlements and control your team's access from one simple POS Panel.

RUUT POS Panel dashboard
Diversify Payment MethodsInstant Payments Without Extra IntegrationEliminate Operational ProcessesReduce Investment CostsIncrease Customer Satisfaction and SalesAdvanced Reporting ToolsTeam ManagementDiversify Payment MethodsInstant Payments Without Extra IntegrationEliminate Operational ProcessesReduce Investment CostsIncrease Customer Satisfaction and SalesAdvanced Reporting ToolsTeam Management
RUUT POS Panel

Manage every payment from one place

Track transactions, manage refunds, review settlements and control your team's access from one simple POS Panel.

Track every transaction
View successful, failed and pending payments in one dashboard.
Manage refunds and cancellations
Handle refunds and cancellations directly from the POS Panel, with no refund fee.
Create team roles
Set permissions for managers, accountants and admins.
RUUT POS Panel dashboard
Simplify reconciliation
Access settlement reports, income-expense summaries and clear financial breakdowns.
Review performance
Monitor your payment activity and understand how your business is performing.
Stay in control anywhere
Use the mobile-friendly panel to manage payments on the go.
Diversify Payment MethodsInstant Payments Without Extra IntegrationEliminate Operational ProcessesReduce Investment CostsIncrease Customer Satisfaction and SalesAdvanced Reporting ToolsTeam ManagementDiversify Payment MethodsInstant Payments Without Extra IntegrationEliminate Operational ProcessesReduce Investment CostsIncrease Customer Satisfaction and SalesAdvanced Reporting ToolsTeam Management
FAQ

POS questions, clear answers

RUUT POS is a virtual POS infrastructure that enables businesses to receive payments via debit and credit cards without the need for any software development effort. It simplifies offering flexible and quick payment options to customers.

Link-Based Payment Requests:

RUUT POS allows you to send payment requests via email or SMS to your customers. Customers can then make payments directly using their bank or credit cards through the provided link.

Usage via the RUUT Manager Panel:

You can easily manage your RUUT POS through the RUUT manager panel. This panel allows you to track payments, review transaction history, and access daily sales reports. You can also receive payments directly through this panel.

Card Payments:

This is a common method used especially in face-to-face sales. Simply enter the customer's card details, verify the information, confirm the transaction, and complete the payment process.

Website Integration:

With RUUT developer tools, you can integrate the RUUT POS system into your own website. This integration allows you to receive payments directly through RUUT POS for sales made on your website.

RUUT POS offers a versatile payment infrastructure that caters to the needs of a wide range of businesses, from small startups to large corporate firms operating in various business models and sectors. It is ideal for both B2B (Business-to-Business) and B2C (Business-to-Customer) transactions, making it a comprehensive solution for handling business payments.

All companies registered with Companies House in the United Kingdom can easily receive payments using the RUUT POS system. This not only ensures legal compliance but also facilitates secure transactions. RUUT POS provides a reliable and efficient way for businesses to manage their financial operations, enhancing both customer interactions and backend financial management.

Receiving payments via a link is one of the most common and straightforward methods, providing your customers with a secure and convenient payment option.

Receiving Payments via Link through the RUUT App:

In the RUUT app, click on the "Get Payment via Link" option and input the customer's phone number or email address to send them a payment link. The link is sent to the specified communication channel. The customer can then use this link to enter their card details and make the payment to you.

Receiving Payments via Link through the RUUT POS Management Panel:

In the RUUT POS panel, click on the "Get Payment via Link" option. Create a payment link to send to your customer and provide all the necessary details for the payment securely through the link. The customer can then complete the payment process via the link.

Using the RUUT app and RUUT POS, you can easily process payments with a card.

Receiving Card Payments via the RUUT App:

In the RUUT app, click on the "Get Payment with Card" option. Enter the customer's card information into the appropriate fields and check the details you have entered for accuracy. Once confirmed, complete the payment process.

Receiving Card Payments via the RUUT POS Manager Panel:

Access the RUUT POS Management Panel. Click on the "Get Payment with Card" option and enter the details of the customer's card. After verifying the information, confirm the transaction and complete the payment process.

Great news! You can use the RUUT POS system to accept payments directly from your website. Simply indicate that you wish to use the POS infrastructure on your website during your application for RUUT POS. Once your application is completed, we will contact you via email to guide you through the integration of RUUT POS with your website.

When customers make purchases on your website, they will enter their card details on the payment screen. These details are securely transmitted via RUUT POS to the relevant bank to process the payment.

Yes, applying for RUUT Payment Acceptance is completely free. Fees may apply only to successful transactions or services according to the applicable pricing and agreement.

A merchant is a business that is approved to accept payments from its customers through payment acceptance services such as Pay by Link, Pay by Card, Hosted Checkout or Merchant API. In RUUT, a merchant refers to an eligible RUUT Business customer whose payment acceptance application has been approved and who can accept customer payments through RUUT payment methods.

To become a merchant with RUUT, you first need to open a RUUT Business account. After your account is active, you can apply for Payment Acceptance Services in the RUUT app. Once your application is reviewed and approved, your business can start accepting payments through the available RUUT payment acceptance methods.

Do you have more questions?

Our support team is here to help you get started and answer any questions you have.

Help Centre
FAQ

POS questions, clear answers

RUUT POS is a virtual POS infrastructure that enables businesses to receive payments via debit and credit cards without the need for any software development effort. It simplifies offering flexible and quick payment options to customers.

Link-Based Payment Requests:

RUUT POS allows you to send payment requests via email or SMS to your customers. Customers can then make payments directly using their bank or credit cards through the provided link.

Usage via the RUUT Manager Panel:

You can easily manage your RUUT POS through the RUUT manager panel. This panel allows you to track payments, review transaction history, and access daily sales reports. You can also receive payments directly through this panel.

Card Payments:

This is a common method used especially in face-to-face sales. Simply enter the customer's card details, verify the information, confirm the transaction, and complete the payment process.

Website Integration:

With RUUT developer tools, you can integrate the RUUT POS system into your own website. This integration allows you to receive payments directly through RUUT POS for sales made on your website.

RUUT POS offers a versatile payment infrastructure that caters to the needs of a wide range of businesses, from small startups to large corporate firms operating in various business models and sectors. It is ideal for both B2B (Business-to-Business) and B2C (Business-to-Customer) transactions, making it a comprehensive solution for handling business payments.

All companies registered with Companies House in the United Kingdom can easily receive payments using the RUUT POS system. This not only ensures legal compliance but also facilitates secure transactions. RUUT POS provides a reliable and efficient way for businesses to manage their financial operations, enhancing both customer interactions and backend financial management.

Receiving payments via a link is one of the most common and straightforward methods, providing your customers with a secure and convenient payment option.

Receiving Payments via Link through the RUUT App:

In the RUUT app, click on the "Get Payment via Link" option and input the customer's phone number or email address to send them a payment link. The link is sent to the specified communication channel. The customer can then use this link to enter their card details and make the payment to you.

Receiving Payments via Link through the RUUT POS Management Panel:

In the RUUT POS panel, click on the "Get Payment via Link" option. Create a payment link to send to your customer and provide all the necessary details for the payment securely through the link. The customer can then complete the payment process via the link.

Using the RUUT app and RUUT POS, you can easily process payments with a card.

Receiving Card Payments via the RUUT App:

In the RUUT app, click on the "Get Payment with Card" option. Enter the customer's card information into the appropriate fields and check the details you have entered for accuracy. Once confirmed, complete the payment process.

Receiving Card Payments via the RUUT POS Manager Panel:

Access the RUUT POS Management Panel. Click on the "Get Payment with Card" option and enter the details of the customer's card. After verifying the information, confirm the transaction and complete the payment process.

Great news! You can use the RUUT POS system to accept payments directly from your website. Simply indicate that you wish to use the POS infrastructure on your website during your application for RUUT POS. Once your application is completed, we will contact you via email to guide you through the integration of RUUT POS with your website.

When customers make purchases on your website, they will enter their card details on the payment screen. These details are securely transmitted via RUUT POS to the relevant bank to process the payment.

Yes, applying for RUUT Payment Acceptance is completely free. Fees may apply only to successful transactions or services according to the applicable pricing and agreement.

A merchant is a business that is approved to accept payments from its customers through payment acceptance services such as Pay by Link, Pay by Card, Hosted Checkout or Merchant API. In RUUT, a merchant refers to an eligible RUUT Business customer whose payment acceptance application has been approved and who can accept customer payments through RUUT payment methods.

To become a merchant with RUUT, you first need to open a RUUT Business account. After your account is active, you can apply for Payment Acceptance Services in the RUUT app. Once your application is reviewed and approved, your business can start accepting payments through the available RUUT payment acceptance methods.

Do you have more questions?

Our support team is here to help you get started and answer any questions you have.

Help Centre
READY WHEN YOU ARE

Let's get down to
business

We are making your growth our business. Open an account in minutes and get the tools you need to take payments, manage cash flow, and scale up, all in one place.

Talk to our team
READY WHEN YOU ARE

Let's get down to
business

We are making your growth our business. Open an account in minutes and get the tools you need to take payments, manage cash flow, and scale up, all in one place.

Talk to our team

Your business
Your life
Your RUUT.

Your business
Your life Your RUUT

RUUT

The all-in-one financial partner for UK small businesses.

RUUT is a trading name of Is United Payment Systems Limited, a company registered in England and Wales (Company No. 14364087) with its registered office at Kemp House, 124 City Road, London, United Kingdom, EC1V 2NX. Is United Payment Systems Limited is not authorised or regulated by the Financial Conduct Authority (FCA). The RUUT account is issued by Algbra FS UK Limited, which is authorised and regulated by the FCA under the Electronic Money Regulations 2011 (Firm Reference Number 952360) for the issuing of electronic money. RUUT (Is United Payment Systems Limited) acts as a distributor of Algbra FS UK Limited. Your funds are not covered by the Financial Services Compensation Scheme (FSCS). However, they are held in one or more segregated and safeguarded accounts in accordance with the Electronic Money Regulations 2011. This Visa card is issued by Enfuce UK Ltd pursuant to licence by VISA Europe Limited. Enfuce UK Ltd is authorised and regulated by the Financial Conduct Authority, with the Firm Reference Number 993783.

© 2026 RUUT. All rights reserved.Maxi Digital GmbH is a subsidiary of İş United Payment Systems Limited.